Using Keywords in your web pages
How do search engines use your keywords?
When search engines index your site, they award points to each word depending on the location of the word and its relevancy to your site. They are likely to award more points for words in the page title, words in headers, words in the first 25 characters or so of the body text and sometimes words in the meta "description" tag.
They also award more points if the word is used several times in a page or tag , if the word is in italics, large or bolded text or contained in an H tag. Words used in anchor text will be read as a part of the page, but will have more ranking power for the page that they point to rather than the page they are on.
Where to put your keywords
There are many places that spiders look for keywords, some locations more valuable than others. Here are some places you should be using:
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URL address
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Page title
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Headers
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Description tag
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The title attribute
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Body content
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Text links
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Alt Tags
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Comments
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No Frames Tag
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Noembed tags
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Graphic file names
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Page names
As you can see there are plenty of areas available for your use. Your job is to determine which words to use, how many times to use them, where to use them and how your keywords relate to your sites other content.
Lets next look at the use of your keywords in your page titles...
 Back to the keywords page |
 Keywords in Page Titles |
