Pay Per click advertising
Pay per click advertising should be a part of every webmasters toolkit. It is a valuable way to get traffic and sales during those early days when your site is waiting for search engines to find, index and rank your site and many webmasters also find that PPC is profitable enough on its own to rate a full time campaign in addition to their rankings in search engines.
In general PPC engines accept listings with rankings for particular keywords based on the price you are willing to pay, the more you pay the higher you rank, although there are some refinements affecting placement.
Major Pay Per Click Search Engines
Google AdWords
The Google AdWords program places paid listings within Google's search results, with the ads which are shown are based on relevancy to the term being searched for. Adwords are also shown on other sites which pay for this service.
Webmasters have the option to use the Adsense program to have Google Adwords display on their own pages. Adwords is a sophisticated program and thus you should study the many ways of controlling both the keywords your ads are shown for and frequency of their appearance.
Overture is the oldest major paid placement search engine. It distributes its listings to a wide-range of search engines, including that of its owner, Yahoo
Major Second Tier PPC Players
Major paid placement service with wide distribution in the United Kingdom and Europe. It merged with FindWhat (below) in July 2004 and operates as a division of that company.
FindWhat is an important paid placement service in particular because the company has distribution on many major meta search engines.
Provides both PPC-based paid inclusion listings and more traditional PPC-based paid placement listings that have wide distribution on second tier search engines and meta search engines.
Other Worthwhile PPC engines
Enhance - (formerly ah-ha)
ePilot.com
Kanoodle
Lycos Insite AdBuyer - Powered by Findwhat
Mirago - Serves the UK/Europe.
Search123
More Pay Per Click Resources
PayPerClickAnalyst.com - Established site which reviews many pay-per-click search engines.
PayPerClickSearchEngines.com - A guide to paid placement search engines, with links to articles and resources about dealing with them.
Pay Per Click software
If you have many keywords and/or many different campaigns running on different engines you may find that investing in software to help you manage and track your campaigns will be valuable. A search on PPC software will turn up many such programs.
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